WITHOUT FACTS AND PRINCIPLES,
DATA IS USELESS

theta marketplace
THETA IS AN AUDIENCE DRIVEN PROGRAMMATIC MARKETPLACE THAT CONNECTS THE MOST SUITABLE PREMIUM PUBLISHERS WITH THE RIGHT ADVERTISERS AT THE RIGHT TIME.
We see a world where we use data to create irresistible connected experiences.
A world in which we can:
CONNECT DATA
CONNECT INTELLIGENCE
CONNECT EXPERIENCES
THETA MARKETPLACE BENEFITS
YOU CAN BUY QUALITY DESKTOP, MOBILE WEB, MOBILE APP AND VIDEO INVENTORY FROM A HANDFUL OF PUBLISHERS.

Client Choice

Only buy the sites
you want

Transparency

Visibility into the sites you are buying,
including site level reporting

Brand Safe Environments

Protect brand alignment and
ensure where ads are served

Establish a fixed price

Greater predictability and inventory access.
Delivery can be biased in brand’s favor based on spend level

THETA MARKETPLACE
YOU CAN BUY ORGANIZED AND SEGMENTED AUDIENCE FIRST & THIRD PARTY DATA.

CONNECT 1:1
WITH AUDIENCES, AT SCALE

ENGAGE ACROSS
SCREENS, AND WITH RICH FORMATS

ACCESS
TOP-QUALITY INVENTORY

MEASURE
WHAT MATTERS

TARGET
VIEWABLE IMPRESSIONS

BUY COMPLETED
VIEWS

THETA DATA SOLUTION
THE EXPLOSIVE GROWTH IN CONNECTED DEVICES HAS CREATED IMMENSE OPPORTUNITIES FOR MARKETERS TO ENGAGE WITH CONSUMERS AT THE MOMENTS THAT TRULY MATTER.
THETA DATA SOLUTION
THE BEST SOLUTION FOR TARGETING THE RIGHT CUSTOMER IN THE CROSS-DEVICE, CROSSCHANNEL WORLD.
Aggregate marketing data of all kinds to improve marketing execution.

ONLINE

DATA IN

UNIFY YOUR DATA

BUILD THE RIGHT
AUDIENCE

DATA OUT

Execute Across
Ecosystem

MOBILE

VIDEO

DISPLAY

INCONTENT VIDEO
BEING THE BEST IS GREAT, YOU’RE THE NUMBER ONE. BEING UNIQUE IS GREATER, YOU’RE THE ONLY ONE.
INCONTENT VIDEO
InContent VIDEO ARE elegant and super - responsive ADS that adapts instantly to all devices and blends seamlessly with the editorial content.
Digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content.

UNIQUE AND DIFFERENT IS THE NEXT
GENERATION OF BEAUTIFUL.